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Cloud Sounds

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The eleventh edition of the annual 5 Days Off festival will take place from 2 through 6 March, 2011, show-casing the latest developments surrounding electronic music. 5 Days On is the title of the arts programme of the festival. The culture of electronic music, DJ's and VJ's, remixing and clips is also the starting point for the exhibition Cloud Sounds at NIMk, Paradiso and Melkweg, opening on 18 February. In Cloud Sounds, the participating artists use musical subjects and processes for their work. Cloud Sounds explores production methods in the visual arts in which the input from the public is essential. Social media and other Web 2.0 participatory procedures on the internet create new possibilities for the production of art. A number of artists make use of online possibilities such as crowdsourcing or mechanical turking, in which internet users cooperate on the realisation of the artwork. Through this, at various points visitors, fans or online participants wittingly or unwittingly join in 'producing' the end result. The admonition 'don't touch' is replaced by 'join in'.
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