Keynote on Gamification - Gabe Zichermann - Social Media Week Berlin 2011 (EN)
Gamification is a relatively new term in the social media landscape, but one we will hear more and more about, whether it be for fund-raising, making the mundane fun, or giving us a reason to ‘check-in’. Gabe Zichermann will present specifically on:
• Games specific techniques are entering our lives
• The fun theory: consumers like what is fun, sticky, and immediately rewarding
• What is the status of the gamification for location based services and what is the future?